
Michael Barbarita
Michael Barbarita is a seasoned entrepreneur with over 30 years’ experience owning and scaling businesses across retail, manufacturing, and services. His retail venture “Ski Town USA” skyrocketed from $2.5M to $8M in just five years. He also manufactured “Cookies To Scoop” frozen cookie dough, which was featured on QVC and named a top 20 product in Massachusetts. Michael now shares his proven strategies to help business owners outpace their competition by leveraging the 20% of actions that deliver 80% of results. His insights on the Buyer's Journey and conversion formulas are reshaping how entrepreneurs think about growth.