Talking with the Experts

AI-Driven Customer Engagement: Athena Todd on Boosting Conversions for SMBs

Rose Davidson Season 2025 Episode 585

Discover how AI-driven customization enhances customer engagement and conversions for small to mid-sized businesses, featuring insights from expert Athena Todd.

In this enlightening episode of Talking with the Experts, host Rose Davidson engages with Athena Todd, a distinguished Cross-Cultural Branding Expert and AI Consultant, to explore the transformative impact of AI-driven customization on customer engagement and conversion rates for small to mid-sized businesses.

Athena begins by highlighting the growing market demand for personalized customer experiences and how AI technologies can meet these expectations. She discusses practical applications of AI, such as chatbots and personalized marketing, that enable businesses to deliver tailored interactions, thereby enhancing customer satisfaction and loyalty. By analysing customer data, AI allows businesses to anticipate needs and preferences, leading to more meaningful engagements.

⚙️ THREE KEY POINTS FROM THE INTERVIEW:

1. Enhancing Customer Engagement through Personalization:Utilizing AI technologies enables businesses to deliver personalized experiences, leading to increased customer satisfaction and loyalty.

2. Achieving Operational Efficiency with AI Integration:Automating routine tasks through AI streamlines workflows, allowing business owners to focus on strategic growth and innovation.

3. Accessible AI Solutions for Small to Mid-Sized Businesses: User-friendly and scalable AI tools are available, enabling businesses with limited resources to implement effective AI-driven strategies.

CONNECT WITH ATHENA:

Facebook: https://www.facebook.com/athena.todd88/

LinkedIn: https://www.linkedin.com/in/athenatodd/

Website: https://www.launchlabhub.com/home

📍 PROMOTION: AI Automation Workflows Call Request: https://calendly.com/aipoweredathenatodd/15min

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👉 Rose Davidson is a podcast host, producer and coach who helps entrepreneurs, speakers, coaches, consultants, authors, and business owners navigate the process of starting their own shows through her signature OPAL system—Organise, Produce, Arrange, and Launch. 

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